Creativity in public relations. / Andy Green.
Material type:
TextSeries: PR in practice seriesPublisher: Philadelphia : Kogan Page, 2007Edition: 3rd edDescription: xii, 244 p. : ill. ; 24 cmISBN: 9780749448233; 0749448237Subject(s): Public relations | Creative thinking | Creative ability in businessDDC classification: 659.2 LOC classification: HD59.G683 Online resources: Table of contents only | Publisher description | Contributor biographical information | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD59.G683 (Browse shelf) | 1 | Available | 1801/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD59.G6831 (Browse shelf) | 2 | Available | 1802/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD59.G6832 (Browse shelf) | 3 | Available | 1803/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD59.G6833 (Browse shelf) | 4 | Available | 1804/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD59.G6834 (Browse shelf) | 5 | Available | 1805/12 |
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Includes bibliographical references and index.
Contents: Introduction: A definition of 'creativity' -- Creativity: Some myths debunked -- How you think in 'boxes' -- The Creative process -- Green light thinking: creative techniques -- Green light thinking: brainstorming -- Creativity-the consultation tool -- Red light thinking: the evaluation of ideas -- Creativity is not just for photocalls -- Obstacles to creativity -- You are never more than 12 feet from an opportunity -- The 'creative diamond' -- The Creative individual -- Creating a creative culture -- The Ethics of creativity: lies, damned lies and impropaganda -- The Future of creativity -- Award ceremony -- Interested in finding out more?
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