Marketing for tourism. / J. Christopher Holloway
Material type:
TextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2004Edition: 4th edDescription: xvii, 510 p. : ill. (some col.), 1 map ; 25 cmISBN: 0273682296Subject(s): Tourism | Tourism -- MarketingDDC classification: 910/.68/8 LOC classification: G155.A1H647| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | G155.A1H647 (Browse shelf) | 1 | Available | 1824/12 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | G155.A1H6471 (Browse shelf) | 2 | Available | 1825/12 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | G155.A1H6472 (Browse shelf) | 3 | Available | 1826/12 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | G155.A1H6473 (Browse shelf) | 4 | Available | 1827/12 |
Includes bibliographical references (p. 494-497) and index.
Contents: The Marketing perspective -- Marketing planning -- Marketing research and its applications in tourism -- The Tourist market -- Tourism product policy -- Pricing the product -- Marketing communications and ICT applications -- Distributing travel and tourism -- The Sales function -- The Travel brochure -- Sales promotion for travel and tourism -- Direct marketing: Theory and prectice -- Public relations and its uses in the tourism industry -- Marketing control.
There are no comments on this title.