E-marketing. / Judy Strauss and Raymond Frost.
Material type:
TextPublisher: Upper Saddle River : Pearson Education Inc., 2012Edition: 6th edDescription: xxi, 426 p. : ill. ; 23 cmISBN: 9780132147552LOC classification: HF5415.1265.S774(6e)| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.1265.S774(6e) (Browse shelf) | 1 | Available | 8633/085/20 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.1265.S7741(6e) (Browse shelf) | 2 | Available | 8634/086/20 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: Reference Close shelf browser
| HG3881.E655(8e) International financial management. / | HG3881.E6551(8e) International financial management. / | HF5415.1265.S774(6e) E-marketing. / | HF5415.1265.S7741(6e) E-marketing. / | HF5415.M2951(5e) Marketing: an introduction. / | HF5415.G6751(5e) Marketing. / | HF5415.G6752(5e) Marketing. / |
Includes index.
Contents: Part 1: E-marketing in context: Past, present and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- Part 2: E-marketing environment: Building inclusive e-markets -- Ethical and legal issues -- Part 3: E-marketing strategy: E-marketing research -- Consumer behavior online -- Segmentation, targeting, differentiation and positioning strategies -- Part 4: E-marketing management: Product: the online offer -- Price: the online value -- The internet for distribution -- E-marketing communication tools -- Engaging customers with social media -- Buying digital media space -- Customer relationship management.
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