Marketing: an introduction. / Gary Armstrong et al.
Material type:
TextPublisher: Ontario : Pearson Canada Inc., 2015Edition: 5th edDescription: xxvi, 630 p. : ill. ; 28 cmISBN: 9780133373141LOC classification: HF5415.M295(5e)| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M295(5e) (Browse shelf) | 1 | Available | 920/038/20 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M2951(5e) (Browse shelf) | 2 | Available | 8630/082/20 | |
|
Books
|
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.M2952(5e) (Browse shelf) | 3 | Available | 8638/090/20 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: Reference Close shelf browser
| HF5718.C2671(2e) Business communication : developing leaders for a networked world / | HF5718.C2672(2e) Business communication : developing leaders for a networked world / | HF5718.C2673(2e) Business communication : developing leaders for a networked world / | HF5415.M2952(5e) Marketing: an introduction. / | HF5549.F86(5e) Fundamentals of human resource management. / | HG4026.F86(8e) Fundamentals corporate finance . / | HG4027.5.M64(4e) Fundamentals of multinational finance / |
Includes bibliographical references.
Part 1: Defining marketing and the marketing process: Marketing:creating and capturing customer value -- Company and marketing strategy: partnering to build customer relationships -- Sustainable marketing social responsibility and ethics -- Part 2: Understanding the marketplace and consumers: Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding customer and business buyer behaviour -- Part 3: Designing a customer-driven marketing strategy and marketing mix: Segmentation, targeting, and positioning -- Developing and managing products and services -- Brand strategy and management -- Pricing: understanding and capturing customer value -- Marketing channels -- Communicating customer value: advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing.
There are no comments on this title.