Essentials of entrepreneurship and small business management. / Norman M. Scarborough.
Material type: TextSeries: Pearson Horizon EditionsPublisher: Boston : Pearson Education Limited, 2013Edition: 6th edDescription: 648 p. : 28 cmISBN: 9780273756040; 0273756044LOC classification: HD62.7.Z55(6e)Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD62.7.Z551(6e) (Browse shelf) | 2 | Available | 8560/012/20 | |
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HD62.7.S284(6e) Essentials of entrepreneurship and small business management. / | HD62.7.S285(6e) Essentials of entrepreneurship and small business management. / | HD62.7.S286(6e) Essentials of entrepreneurship and small business management. / | HD62.7.S287(6e) Essentials of entrepreneurship and small business management. / | HD9980.5.B72(9e) Service management: operations, strategy, information technology. / | HD9980.5.B721(9e) Service management: operations, strategy, information technology. / | HD9980.5.B722(9e) Service management: operations, strategy, information technology. / |
Includes index.
Contents: Section I: The challenge on entrepreneurship: The foundations of entrepreneorsbhip -- Inside the entrepreneurial mind: from ideas to reality -- Section II: Building the business plan: beginning considerations: Designing a competitive business model and building a solid strategic plan -- Conducting a feasibility analysis and crafting a winning business plan -- Forms of business ownership -- Franchising and the entrepreneur -- Buying an existing business -- Section III: Building the business plan: marketing and financial considerations: Building a powerful market plan -- E-commerce and the entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV: Putting the business plan to work: sources of funds: Sources financing: debt and equity -- Choosing the right location and layout -- Global aspects of entrepreneurship -- Building a new venture team and planning for the next generation.
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