Public relations and media. / Ruchika Gupta.
Material type:
TextPublisher: New Delhi : Random Publications, 2015Description: ix, 281 p. : 24 cmISBN: 978935111490LOC classification: REF
Contents:
Contents: Introduction -- Public relations: theory and practice -- Communication and public relation -- Media relations -- Developing a public relations plan -- Modern tactics of public relations -- Public relations and marketing -- Public relations and new media technologies.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | REF (Browse shelf) | Available | 8539/133/19 | ||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM263.G97 (Browse shelf) | 1 | Available | K/2053/2053/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HM263.G971 (Browse shelf) | 2 | Available | K/2054/2054/19 |
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Includes bibliography and index.
Contents: Introduction -- Public relations: theory and practice -- Communication and public relation -- Media relations -- Developing a public relations plan -- Modern tactics of public relations -- Public relations and marketing -- Public relations and new media technologies.
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