Essentials of entrepreneurship and small business management. / Thomas W. Zimmerer
Material type:
TextPublisher: New Jersey: Pearson Education; 2008Edition: 5th edDescription: xvi, 728p. : ill.; 28cmISBN: 9780131579439LOC classification: HD62. 7. Z55| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD62. 7. Z 55 (Browse shelf) | 1 | Available | 8125/087/16 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: Reference Close shelf browser
| HD62.7.K11 Entrepreneurial small business. / | HD62.7.K112 Entrepreneurial small business. / | HD62.7.S6 (6e) Small business management and entrepreneurship. / | HD62. 7. Z 55 Essentials of entrepreneurship and small business management. / | HD62.7.Z552 Essentials of entrepreneurship and small business management / | HD62.7.Z553 Essentials of entrepreneurship and small business management / | HD66.D84 Building high-performance teams. / |
Includes index.
Contents: Section I: The challenge of entrepreneurship -- Chapter 1: The foundations of entrepreneurship -- Chapter 2: Inside the entrepreneurial mind: From ideas to reality -- Section II: Building the business plan: Beginning considerations -- Chapter 3: Designing a competitive business model and bulding a solid strategic plan -- Chapter 4: Conducting a Feasibility analysis and crafting a winning business plan -- Chapter 5: Forms of business ownership -- Chapter 6: Franchising and the entrepreneur -- Chapter 7: Buying an existing business -- Section III: Building the business plan: Marketing and financial considerations -- Chapter 8: Building a powerful marketing plan -- E-commerce and teh entrepreneur -- Pricing strategies -- Creating a successful financial plan -- Managing cash flow -- Section IV: Putting the business plan to work: Sources of funds -- Chapter 13: Sources of financing: Debt and equity -- Chapter 14: Choosing the right location and layout -- Chapter 15: Global aspects of entrepreneurship -- Chapter 16: Building a new venture team and planning for the next generation.
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