International marketing and export management. / Gerald Albaum, Edwin Duerr, Jesper Strandskov.
Material type:
TextPublisher: Harlow: New York. : Financial Times/Prentice Hall, 1998Edition: 3rd edDescription: xi, 644p.: ill.; 25cmISBN: 0201419645Subject(s): Export marketing -- ManagementDDC classification: 658.8/4 LOC classification: HF1416.I8| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.I8 (Browse shelf) | Available | 8168/130/16 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: Reference Close shelf browser
| HF1416.H651 Global marketing: A decision-oriented approach. / | HF1416 .H651 Global marketing : a decision-oriented approach / | HF1416.H652 Global marketing: A decision-oriented approach. / | HF1416.I8 International marketing and export management. / | HF1416.P181 International marketing. / | HF1418.G586 Globalization, maginalization and development / | HF1418.5.G586 Globalization, marginalization and development / |
Includes bibliographical references and index.
Contents: International marketing and exporting -- Bases of international marketing -- The International environment -- Export market selection: definition and strategies -- Information for international market(ing) decisions -- Export market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- The Export order and physical distribution -- Organization of international marketing activities.
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