The social media bible : Tactics, tools, & strategies for business success. / Lon Safko.
Material type:
TextPublisher: New Jersey: John Wiley & Sons, 2012Edition: 3rd edDescription: xviii,622 p. : ills.; 25cmISBN: 9781118269749 (pbk.); 1118269748 (pbk.)Subject(s): Internet marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Electronic commerceDDC classification: 658.872 LOC classification: HF5415.1265.S24 | Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.1265.S24 (Browse shelf) | Available | 8010/437/15 |
Includes index.
Contents: Tactics and tools -- What is social media -- Say hello to social networking -- It's not your father's e-mail -- The world of web pages -- The Internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talk about the podcast (audio create) -- Got audio (audio sharing) -- Watch out for vlogs (video sharing) -- Thumbs up for microblogging -- Live from anywhere - it's livecasting -- Virtual worlds-real impact -- Gaming the system: virtual gaming -- RSS-Really Simple Syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Strategy: The five steps to social media success. Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- Implement and measurement.
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