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Global marketing management :changes, challenges and new strategies / Kiefer Lee, Steve Carter.

By: Lee, KieferContributor(s): Carter, S. (Steve)Material type: TextTextPublisher: Oxford ; New York : Oxford University Press, 2005Description: xxxi, 582 p. : ill. ; 25 cmISBN: 0199267529; 9780199267521Subject(s): International business enterprises -- Management | Strategic planningDDC classification: 658.8/4 LOC classification: HD62.4.L44Online resources: Table of contents | Publisher description | Contributor biographical information
Contents:
Contents: The Global marketing environment: Changes and new challenges -- The Global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
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HD62.4.L44 (Browse shelf) Available 1542/12

Includes bibliographical references and index.

Contents: The Global marketing environment: Changes and new challenges -- The Global marketing environment -- Understanding global cultures and buyer behaviour -- Opportunity analysis and selection of markets -- Managing the process of globalization -- Market entry strategies -- Creating, developing and maintaining competitive advantage -- Product and brand management -- Global services marketing -- Management of global communications -- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and negotiation -- Managing global marketing relationships -- Global marketing in the digital age -- Knowledge management in international operations -- Corporate social responsibility and ethics -- Organizing and controlling global marketing operations.

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