The business of media : Corporate media and the public interest. / David Croteau.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | P96.E25.C76 (Browse shelf) | Available | 7869/296/15 |
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P94.M36 Media ethics: Cases and moral reasoning. / | P94.65.U6.R39 Readings in mass communication : Media literacy and culture. / | P95.8.B58 The crisis of public communication. / | P96.E25.C76 The business of media : Corporate media and the public interest. / | P96.M34.A4 Management of electronic media. / | P106.Y85 The study of Language./ | P106.Y851 The study of Language./ |
Includes bibliographical references, index and appendix.
Contents: Introduction: The new media industry and old dilemma: 21st-century media -- The lessons of failure -- Media in a democratic society -- Plan for the book -- Profits and the public interest: Theoretical and historical context -- Media, markets, and the public sphere: The market model -- The public sphere model -- Why media are different from other industries -- The tradition of civic responsibility -- The public interest -- Conflicting logics -- The rise and (De) regulation of the media industry: The changing business of media and regulation -- The growth of media -- The evolution of media -- Media policy and the public interest -- Industry structure and corporate strategy: Explaining the rise of media conglomerates -- The new media giants: Changing industry structure: Making sense of mergers -- Structural trends in the media industry -- Interpreting structural changes -- Strategies of the new media giants: The case of titanic -- Strategies of the new media giants -- Beyond market strategies: The specter of monopolies -- Conclusion -- Neglecting the public interest: Media conglomerates and the public sphere -- How business strategy shapes media content: Considering the public interest -- Homogenization and imitation -- Trivialization and sensationalism -- Media constraint I: Commercial interests -- Media constraint II: Censorship and conflict of interest -- Conclusion -- How the media business influences society: Social influences -- Political influences -- The special role of news media -- Conclusion -- Choosing the future: Citizens, policy, and the public interest -- Regulatory policy and the public interest -- Media and public policy -- Public policy and public broadcasting -- Journalism as a profession -- Citizen activism and alternative media -- The limits of media, the importance of media.
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