Innovation management and new product development / Paul, Trott
Material type:
TextPublisher: Upper Saddle River, NJ : Financial Times Prentice Hall, 2005Edition: 3rdDescription: xix, 536 p. : ill. (some col.) ; 26cmISBN: 0273686437 9780273686439Subject(s): Technological innovations -- Management | Industrial management | Product managementLOC classification: HD45.T76| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD45.T76 (Browse shelf) | 1 | Available | 1425/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD45.T761 (Browse shelf) | 2 | Available | 1426/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD45.T762 (Browse shelf) | 3 | Available | 1427/12 |
Includes index.
Contents: The Concept of innovation management: Innovation management: An Introduction -- The Context of innovation management -- Managing innovation within firms -- Innovation and operations management -- Managing intellectual property -- Managing technology and knowledge: Managing organizational knowledge -- Strategic alliances and networks -- Management of research and development: An Introduction -- Managing R&D projects -- The Role of technology transfer in innovation -- New product development: Product and brand strategy -- New product development -- Packaging and product development -- Market research and its influence on new product development -- Managing the new product development team.
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