Research methods for business students / Mark Saunders, Philip Lewis, and Adrian Thornhill.
Material type:
TextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2007Edition: 4th edDescription: xxvii, 624 p. : col. ill. ; 27 cmISBN: 0273701487 (pbk.)Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 LOC classification: HD30.4.S28Online resources: Table of contents only | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.S28 (Browse shelf) | 1 | Available | 1291/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.S281 (Browse shelf) | 2 | Available | 1292/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.S282 (Browse shelf) | 3 | Available | 1293/12 |
Previous ed.: 2003.
Includes bibliographical references and index.
Contents: The Nature of business and management research and structure of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophies and approaches -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Using secondary data -- Collecting primary data through observation -- Collecting primary data using semi-structured, in-depth and group interviews -- Collecting primary data using questionnaires -- Analysing quantitative data --Analysing qualitative data -- Writing and presenting your project report -- Appendices.
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