Understanding corporate strategy / John L. Thompson
Material type:
TextPublisher: London : Thompson Learning, 2001Description: xix, 610 p. : . ill. ; 24 cmISBN: 1861527551 9781861527554Subject(s): Business planning | Strategic planning | Strategisch managementLOC classification: HD30.28.T37| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.28.T37 (Browse shelf) | 1 | Available | 1290/12 |
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| HD30.28.S7554 Cases in strategic management / | HD30.28.S89 Strategy. / | HD30.28.T37 Strategy: core concepts, analytical tools, readings / | HD30.28.T37 Understanding corporate strategy / | HD30.28.T371 Strategy: core concepts, analytical tools, readings / | HD30.28.T371 The Business strategy game: a global industry simulation. / | HD30.28.T3711 The Business strategy game: a global industry simulation. / |
Includes index.
Contents: Introducing strategy and strategic management -- The Organizational mission and objectives -- Measuring success -- Culture and values -- Environmental analysis, synergy and strategic positioning -- The Dynamics of competition -- Strategic resources -- An Introduction to strategy creation and strategic change -- Strategic planning -- Emergent strategy and intraprenuship: The Creation and strategic change -- Strategic planning -- Emergent strategy and intraprenuership: The Contribution of people and information -- Strategic alternative and market entry strategies -- Strategy evaluation -- Strategy implementation.
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