Business communication: process and product. / Mary Ellen Guffey.
Material type: TextPublisher: Spain: Thomson and Nelson, 2007Edition: 2nd edDescription: xvi, 425p.: ill.; 25cmISBN: 0176407103LOC classification: HF5718.3.G838Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5718.3.G838 (Browse shelf) | 1 | Available | 7477/505/13 |
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Includes Appendix.
Contents: Communication foundations: Communicating at work -- Communicating in small groups and teams -- Workplace listening and nonverbal communication -- Communicating across cultures -- Guffey's 3-x-3 writing process: Writing process phase: Analyze, anticipate, adapt -- Writing process phase 2: Research, organize, compose -- Writing process phase 3: Revise, proofread, evaluate -- Business correspondence: Routine e-mail messages and memos -- Routine letters and goodwill messages -- Persuasive and sales messages -- Negative messages -- Reports and proposals: Preparing to write business reports -- Organizing and writing typical business reports -- Proposals and formal reports -- Presentations: Speaking skills -- Employment communication -- Competent language usage essentials (C.L.U.E) -- Key to C.L.U.E. review exercises -- Endnotes -- Acknowledgements -- Index.
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