Marketing management: the millenium edition. /
Material type: TextPublisher: Upper Saddle River: Prentice Hall, 2000Description: xxxii, 718p.: ill., 26cmISBN: 0130122173LOC classification: HF5415.13.K64Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.K64 (Browse shelf) | Available | 7491/519/13 |
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HF5415.1265.S24 The social media bible : Tactics, tools, & strategies for business success. / | HF5415.1265.S457 Successful digital marketing in a week. / | HF5415.13.G84 Marketing management :strategies and programs. / | HF5415.13.K64 Marketing management: the millenium edition. / | HF5415.13.K64 Marketing management. / | HF5415.13.K64 Marketing management. / | HF5415.13.K641 Marketing management. / |
Includes index
Contents: Understanding marketing management: Marketing in the twenty-first century -- Building customer satisfaction, value, and retention -- Winning markets: market-oriented strategic planning -- Analyzing marketing opportunities: Gathering information and measuring market demand -- Scanning the marketing environment -- Analyzing consumer markets and buyer behavior -- Analyzing business markets and business buying behavior -- Dealing with the competition -- Identifying market segments and selecting target markets -- Developing marketing strategies: Positioning the market offering through the product life cycle -- Developing new products -- Designing global market offerings -- Making marketing decisions: Managing product lines and brands -- Designing and managing services -- Designing pricing strategies and programs -- Managing and delivering marketing programs: Managing marketing channels -- Managing retailing, wholesaling, and market logistics -- Managing integrated marketing communications -- Managing advertising, sales promotion, public relations -- Managing the sales force -- Managing direct and on-line marketing -- Managing the total marketing effort.
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