International business: competing in the global market place. / Charles W. L. Hill
Material type: TextPublisher: New York: McGraw-Hill, 2007Edition: 6th edDescription: xxi, 690p.: ills; 28cmISBN: 9780073102559LOC classification: HD62.4.H55Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD62.4.H55 (Browse shelf) | 1 | Available | 7493/521/13 |
Includes glossary and index.
Content: Introduction and overview: Globalization -- Country differences: National differences in political economy -- Differences in culture -- Ethics in international business -- Cases: Qualcomm in China -- Etch-A-sketch ethics -- Western drug companies and the AIDS epidemic in South Africa -- The global trade and investment environment: International trade theory -- The political economy of international trade -- Foreign direct investment -- The political economy of foreign direct investment -- Regional economic integration -- Cases: Agricultural subsidies and development -- Boeing versus Airbus: Two decades of trade disputes -- The politics of trade in steel -- Dixon Ticonderoga: Victim of globalization? -- Drug development in European Union -- The global monetary system: The foreign exchange market -- The International monetary system -- Cases: The tragedy of the Congo -- The Russian ruble crisis and its aftermath -- The strategy and structure of international business: The strategy of international business -- The organization of international business -- Entry strategy and strategic alliances -- Cases: 3M in the new millennium: Innovation and globalization -- Restructuring exide -- Toyota: The rise of a global corporation -- Business operations: Exporting, importing, and countertrade -- Global production, outsourcing, and logistics -- Global marketing and R&D -- Global human resource management -- Accounting in the international business -- Cases: Procter & Gamble in Japan -- Merrill Lynch in Japan -- Starbucks corporation: Competing in a global market.
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