Rev. ed. of: Strategic management. 13th ed. c2003.

Includes bibliographical references and indexes.

Contents: What is strategy and why is it important -- The Managerial process of crafting and executing strategy -- Analyzing a company's external environment -- Analyzing a company's resources and competitive position --Th Five generic competitive strategies: Which one to employ? -- Beyond competitive strategy: Other important strategy choices -- Competing in foreign markets -- Tailoring strategy to fit specific industry and company situations -- Diversification: Strategies for managing a group of businesses -- Strategy, ethics and social responsibility -- Building resource strengths and organizational capabilities -- Managing internal operations: Actions that promote better strategy execution -- Corporate culture and leadership: Keys to good strategy execution -- Cases in crafting and executing strategy.