Economics and the business environment. /
Material type: TextPublisher: London; Pearson, 2011Edition: 3rdDescription: xxiii,386p.: ills.; 24cmISBN: 9780273734802LOC classification: HD30.22.S58 | 1Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.22.S58 1 (Browse shelf) | 1 | Available | 7347/342/13 |
Includes appendix and index.
Contents: Introduction: Business and the economic environment -- Markets, demand and supply: The Working of competitive markets -- Demand and the consumer -- Supply decisions in a perfectly competitive markets -- The microeconomics environment of business: Pricing and output decisions in imperfectly competitive markets -- Business growth and strategy -- Multinational corporations and business strategy in a global economy -- Labour and employment -- Government,the firm and the markets -- The Macroeconomic environment of business: -- The Economy and business activity -- National macroeconomic policy -- The Global trading environment -- The Global financial environment.
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