Selling and sales management. / David Jobber and Geoff Lancaster.
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TextPublisher: Harlow : Prentice Hall/ Financial Times, 2009Edition: 8th edDescription: xx, 546 p. : ill ; 25 cmISBN: 9780273720652LOC classification: HF5438.25.J63| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.25.J63 (Browse shelf) | 1 | Available | 7107/132/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.25.J631 (Browse shelf) | 2 | Available | 7108/133/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.25.J632 (Browse shelf) | 3 | Available | 7109/134/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.25.J633 (Browse shelf) | 4 | Available | 7110/135/13 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.25.J634 (Browse shelf) | 5 | Available | 7651/78/14 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.25.J635 (Browse shelf) | 6 | Available | 7652/79/14 |
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| HF5438.25.J63 Selling and sales management. / | HF5438.25.J631 Selling and sales management. / | HF5438.25.J632 Selling and sales management. / | HF5438.25.J633 Selling and sales management. / | HF5438.25.J634 Selling and sales management. / | HF5438.25.J635 Selling and sales management. / | HF5438.25.M35 Selling today: creating customer value. / |
Includes appendix and index.
Contents: Part one: Sales perspective: Development and role of selling in marketing -- Sales strategies -- Part two: Sales environment: Consumer and organisational buyer behaviour -- Sales settings -- International selling -- Law and ethical issues -- Part three: Sales technique: Sales responsibilities and preparation -- Personal selling skills -- Key account management -- Relationship selling -- Direct marketing -- Internet and IT applications in selling and sales management -- Part four: Sales management: Recruitment and selection -- Motivation and training -- Organisation and control -- Part five: Sales control: Sales forecasting and budgeting -- Salesforce evaluation.
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