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Marketing. / Joel R. Evans

By: Evans, Joel RContributor(s): Berman, Barry | Wellington, William JMaterial type: TextTextPublisher: Canada: Prentice hall, 2000Edition: 2nd edDescription: xv, 621p.: ill.; 28cmISBN: 0130117951Subject(s): MarketingLOC classification: HF5415.E92
Contents:
Contents: Introduction to marketing: Marketing in the third millenium -- The environments that affect marketing -- Information for marketing decisions -- Consumer analysis: Understanding and responding to diversity in the marketplace Final consumer behaviour -- Organizational consumers -- Developing a target market strategy -- Product planning: Basic concepts in product planning -- Goods versus services planning -- Conceiving, developing and managing products -- Distribution planning: Considerations in distribution planning and physical distribution -- Retailing and wholesaling -- Promotion planning: Promotion planning and personal selling -- Advertising, public relations and sales promotion -- Information- based marketing: Direct and internet marketing -- Price planning:Price planning and strategy -- Marketing management: Strategic planning: A market perspective -- Intergrating and analyzing the market plan.
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
Reference 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5415.E92 (Browse shelf) 1 Available 7572/600/13

Includes index.

Contents: Introduction to marketing: Marketing in the third millenium -- The environments that affect marketing -- Information for marketing decisions -- Consumer analysis: Understanding and responding to diversity in the marketplace Final consumer behaviour -- Organizational consumers -- Developing a target market strategy -- Product planning: Basic concepts in product planning -- Goods versus services planning -- Conceiving, developing and managing products -- Distribution planning: Considerations in distribution planning and physical distribution -- Retailing and wholesaling -- Promotion planning: Promotion planning and personal selling -- Advertising, public relations and sales promotion -- Information- based marketing: Direct and internet marketing -- Price planning:Price planning and strategy -- Marketing management: Strategic planning: A market perspective -- Intergrating and analyzing the market plan.

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