New products management. / Merle Crawford, Anthony Di Benedetto.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2008Edition: 9th edDescription: xviii, 558 p. : ill. ; 24 cmISBN: 9780073529882 (alk. paper); 9780073529882; 0073529885Subject(s): New products -- ManagementDDC classification: 658.5/75 LOC classification: HF5415.153.C72 Online resources: Table of contents only | Publisher description | Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY CC | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.153.C72 (Browse shelf) | 1 | Available | 873/012/14 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: CC Close shelf browser
| HF5387 .F565 Business ethics and values: individual ,corporate and international perspectives. / | HF5415 .D753 Marketing management and strategy. / | HF5415 .K636 Principles of marketing. / | HF5415.153.C72 New products management. / | HF5415.5 .T513 Customer service :career success through customer loyalty. / | HF5415.5 .T5131 Customer service :career success through customer loyalty. / | HF5500 .A67 Modern business administration. / |
Includes bibliographical references (p. 505-508) and index.
Content: -- Overview and opportunity identification /selection: The Menu -- The New products process -- Opportunity identification selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers 'problems -- Analytical attribute approaches: introduction and perceptual mapping -- Analytical attribute approaches :trade -off analyses and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- Guidelines for evaluating a new products program.
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