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Advertising: principles and practice./ Sandra Moriarity, Nancy Mitchell and William Wells.

By: Moriarty,SandraContributor(s): William Wells | Nancy MitchellMaterial type: TextTextPublisher: Upper Saddle River: Pearson, 2009Edition: 8th edDescription: 686p.: ill, 27cmISBN: 9780135009383Subject(s): AdvertisingLOC classification: HF5823 | .W455
Contents:
Contents: A Passion for the Business: Introduction to Advertising -- Advertising's role in marketing -- Advertising and Society -- Principle: Strategy is creative, too: How advertising works -- The Consumer audience -- Strategic research -- Strategic planning -- Practice: Where are media heading? : Media basics and print media -- Broadcast media -- Internet and Nontraditional media -- Media planning and buying -- Principles: Creativity and Breakthrough Advertising: The Creative side and Message strategy -- Copywriting: Design and Production -- Principles: How to win the Battle of the Buzz: Direct-response marketing -- Sales promotion, events, and Sponsorships -- Public relations - Special advertising campaigns: Evaluation of Effectiveness.
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Item type Current location Home library Call number Copy number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
CC 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HF5823 .W455 (Browse shelf) 1 Available 820/013/13

Includes index.

Contents: A Passion for the Business: Introduction to Advertising -- Advertising's role in marketing -- Advertising and Society -- Principle: Strategy is creative, too: How advertising works -- The Consumer audience -- Strategic research -- Strategic planning -- Practice: Where are media heading? : Media basics and print media -- Broadcast media -- Internet and Nontraditional media -- Media planning and buying -- Principles: Creativity and Breakthrough Advertising: The Creative side and Message strategy -- Copywriting: Design and Production -- Principles: How to win the Battle of the Buzz: Direct-response marketing -- Sales promotion, events, and Sponsorships -- Public relations - Special advertising campaigns: Evaluation of Effectiveness.

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