Service marketing excellence: with a twist of corporate social responsibility. / Robert E. Hinson
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TextPublisher: Accra: Sedco, 2012Description: vi,342 p.: ill.; 24cmISBN: 9964725000Subject(s): Marketing| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | 1 | Available | 7220/244/13 | ||
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD.9980.5.H58 (Browse shelf) | 1 | Available | K/406/406/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD.9980.5.H581 (Browse shelf) | 2 | Available | K/407/407/19 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD.9980.5.H582 (Browse shelf) | 3 | Available | K/408/408/19 |
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| HG4521.B56(11e) Investments. / | HG4521.B561(11e) Investments. / | HG4521.B562(11e) Investments. / | HD.9980.5.H58 Service marketing excellence: with a twist of corporate social responsibility. / | HD.9980.5.H581 Service marketing excellence: with a twist of corporate social responsibility. / | HD.9980.5.H582 Service marketing excellence: with a twist of corporate social responsibility. / | HB171.5.M47(3e) Principles of economics. / |
Includes bibliographies and appendix.
Contents: Nature and scope of service marketing: Definition of service -- Components of a service -- Understanding the service customer: Consumer decision process -- Managing customer participation -- Service brand communications: Integrating the service communication mix -- Brand loyalty benefits -- Service employee dynamics: Role of employees in service delivery -- Best human resource practices -- Managing and improving service service quality: The service blueprint -- Developing a marketing oriented service culture -- Service failures: Moment of truth encounters -- Service failure -- Nature and scope of corporate social responsibility and ethics: Social responsibility and corporate social responsibility -- Ethics and service businesses -- Service firm corporate social initiatives -- Corporate philanthropy for service firms -- Community volunteering for service firms -- Bibliography -- Appendices -- Index.
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