Managing and marketing of financial services. /
Material type:
TextPublisher: New Delhi: Taxman Publications, 2007Description: 1-22, 378 p.: ill; 24cmSubject(s): MarketingDDC classification: LOC classification: HG174.M35
Contents:
Contents: Strategic business planning -- Market- the strategic point -- Marketing-segmentation and product development -- Marketing-communications -- Marketing - distribution and pricing -- Organizational behavior and human resource management -- Communication -- Conflict resolution -- Team leadership -- Case study.
| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HG174.M35 (Browse shelf) | 1 | Available | 7348/373/13 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HG174.M351 (Browse shelf) | 2 | Available | 7349/373/13 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: Reference Close shelf browser
| No cover image available | No cover image available | |||||||
| HG173.B477 Principles of finance. / | HG173.B4771 Principles of finance. / | HG173.B4772 Principles of finance. / | HG174.M35 Managing and marketing of financial services. / | HG174.M351 Managing and marketing of financial services. / | HG178.3.L43 Microfinance handbook: an institutional and financial perspective. / | HG181.M558 Financial markets and institutions. / |
Includes appendix.
Contents: Strategic business planning -- Market- the strategic point -- Marketing-segmentation and product development -- Marketing-communications -- Marketing - distribution and pricing -- Organizational behavior and human resource management -- Communication -- Conflict resolution -- Team leadership -- Case study.
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