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Public relations: the profession and the practice. / Dan Lattimore et al.

By: Lattimore, DanContributor(s): Baskin, Otis | Heiman, Suzette T | Toth, Elizabeth L | Van Leuven, James KMaterial type: TextTextPublisher: Boston: McGraw Hill, 2004Description: xxi, 390 p.: ill.; 26cmISBN: 0072424028Subject(s): Public relations. -- United StatesLOC classification: HM1221.P822
Contents:
Contents: The Profession: The Nature of public relations -- The History of public relations -- A Theoretical basis for public relations -- Law and ethics -- The Process: Research: Understanding public opinion -- Strategic planning for public relations effectiveness -- Action and communication -- Evaluating public relations effectiveness -- The Publics: Media relations -- Employee communication -- Community relations -- Consumer relations and marketing -- Financial relations -- The Practice: Public affairs: Relations with government -- Public relations and non-profit organizations -- Corporate public relations -- Emerging trends in public relations.
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Item type Current location Home library Call number Copy number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
Reference 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HM1221.P822 (Browse shelf) Available 7382/408/13
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
Reference 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HM1221.P822 (Browse shelf) 1 Available 6243/12

Includes index.

Contents: The Profession: The Nature of public relations -- The History of public relations -- A Theoretical basis for public relations -- Law and ethics -- The Process: Research: Understanding public opinion -- Strategic planning for public relations effectiveness -- Action and communication -- Evaluating public relations effectiveness -- The Publics: Media relations -- Employee communication -- Community relations -- Consumer relations and marketing -- Financial relations -- The Practice: Public affairs: Relations with government -- Public relations and non-profit organizations -- Corporate public relations -- Emerging trends in public relations.

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