Strategic advertising management. / Larry Percy, Richard Elliott.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5438.5.P475 (Browse shelf) | Available | 6319/12 |
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HF5438.4.G34 Sales management: text and cases. / | HF5438.4.M36 The management of sales and cutomer relations. / | HF5438.4.M361 The management of sales and cutomer relations. / | HF5438.5.P475 Strategic advertising management. / | HF5500.2D55 Developing tomorrow's managers today. / | HF5547.A35 Administrative procedures for the Canadian office. / edited by Lauralee Kilgour. | HF5547.A6 Office organization and management. / |
Includes bibliographical references and index.
Contents: Overview of advertising and promotion -- What are advertising and promotion? -- Perspectives on advertising -- Planning considerations -- What it takes for successful advertising and promotion -- The strategic planning process -- Developing the strategic plan -- Selecting the target audience -- Understanding target audience decision making -- Determining the best positioning -- Developing a communication strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics -- Creative execution -- Integrating advertising and promotion -- Promotion tactics -- Putting it all together.
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