Marketing strategy and uncertainty. / Sharan Jagpal
Material type:
TextPublisher: New York: Oxford University Press, c1999Description: xvii, 334 p.: ill.; 24cmISBN: 0195125738Subject(s): Marketing | Strategic planning | Marketing -- ManagementLOC classification: HF5415.J33| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.J33 (Browse shelf) | Available | 6144/12 |
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| HF5415.I53.C722 New Products Management. / | HF5415.I53.C723 New Products Management. / | HF5415.I53.C724 New Products Management. / | HF5415.J33 Marketing strategy and uncertainty. / | HF5415.J35 A First course in marketing. / | HF5415.J352 A First course in marketing. / | HF5415 .K636 Principles of marketing / |
Includes index.
Contents: Strategic pricing in a dynamic environment -- Pricing under uncertainty and heterogeneity -- Consumer behavior: a theoretical perspective -- Consumer behavior: an empirical perspective -- Coordinating the channel structure -- Advertising budgeting in a competitive and uncertain environment -- Media planning in a dynamic and uncertain environment -- The Personal selling decision in a dynamic and uncertain environment -- Choosing domestic and international marketing strategy in an uncertain environment -- Conclusion.
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