Customer relationship management. / Kristin Anderson and Carol Kerr
Material type: TextPublisher: New Dehi: McGraw Hill, c2002Description: xii,164 p.: ill.; 23cmISBN: 007048631xSubject(s): Customer relationship managementLOC classification: HF5415.5.A11Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.5.A11 (Browse shelf) | 1 | Available | 6300/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.5.A12 (Browse shelf) | 2 | Available | 6301/12 |
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HF5415.2.M3825 Marketing research essentials. / | HF5415.2.M3825 Marketing research essentials. / | HF5415.5.A11 Customer relationship management. / | HF5415.5.A12 Customer relationship management. / | HF5415.5.D47 Managing to keep the customer :how to achieve and maintain superior customer service throughout the organization. / | HF5415.5.G46 Measuring customer satisfaction. / | HF5415.5.G461 Measuring customer satisfaction. / |
Includes index.
Contents: Customer relationship management is not an option -- The Customer service/sales profile -- Managing your customer service/sales profile -- Choosing your CRM strategy -- Managing and sharing customer data -- Tools for capturing customer information -- Service-level agreements -- E-commerce: customer relationships on the internet -- Managing relationships through conflict -- Fighting complacency: the ''seven-year itch'' in customer relationships -- Resetting your CRM strategy.
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