International marketing strategy. / Frank Bradley
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TextPublisher: Harlow: Prentice Hall, c2005Edition: 5th edDescription: xxvii, 408 p.: ill.; 24cmISBN: 0273686887Subject(s): International marketing strategyLOC classification: HF1416.B72| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.B72 (Browse shelf) | 1 | Available | 6157/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF1416.B72(5e) (Browse shelf) | 2 | Available | 9381/082/23 |
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| HD38.5.M361756(2e) Managing operations: across the supply chain. / | HD38.5.M361757(2e) Managing operations: across the supply chain. / | HD38.5.M361758(2e) Managing operations: across the supply chain. / | HF1416.B72(5e) International marketing strategy. / | HG179.K3684(4e) Focus on personal finance an active approach to help you develop successful financial skills | HG4026.R6752(10e) Corporate finance. / | HG4026.R6753(10e) Corporate finance. / |
Includes index.
Contents: Scope of international marketing strategy -- Understanding the international marketing environment: International marketing in the global economy -- Company resources and capabilities -- Analysis of international competitors -- Culture values and technology -- Political economy and created advantage -- Public policy risk and regulation: Product and brand strategies in international markets: The Consumer products firm -- The Industrial products firm -- The Services firm -- Building the global brand -- Selecting international markets -- Strategic challenge of international market entry: Market entry - exporting -- Market entry - strategic alliance -- Market entry - acquisition and direct investment -- Market entry - a strategic approach -- International marketing operations: Channels of international distribution -- Pricing in international markets -- Selling and negotiating in international markets -- International marketing operations and performance.
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