Applications in basic marketing: clipping from the popular business press. / William D. Perreault Jr. and E. Jerome McCarthy
Material type:
TextPublisher: New York: McGraw Hill, c2003Edition: 2002-2003 edDescription: ix, 214 p.: ill.; 25cmISBN: 0072557982Subject(s): MarketingLOC classification: HF5415.P41
Contents:
Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P41 (Browse shelf) | 1 | Available | 4773/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P411 (Browse shelf) | 2 | Available | 4774/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P412 (Browse shelf) | 3 | Available | 4775/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P413 (Browse shelf) | 4 | Available | 4776/12 | |
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Books
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P414 (Browse shelf) | 5 | Available | 4777/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.P415 (Browse shelf) | 6 | Available | 4778/12 |
Contents: Marketing's role in the global economy and in the firm -- Finding target market opportunities -- Evaluating opportunities in the changing marketing environment -- Buyer behavior -- Getting information for marketing decisions -- Product -- Place -- Promotion -- Price -- Marketing strategies: planning, implementation and control -- Ethical marketing in a consumer-oriented world: appraisal and challenges.
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