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Public relations writing: Form & styles. / Doug Newson and Jim Haynes

By: Newsom, DougContributor(s): Haynes, JimMaterial type: TextTextPublisher: Australia: Thomson, 2005Edition: 7thDescription: xxii,441 p.: 24cmISBN: 0534612962LOC classification: HM1221.N42
Contents:
Contents: PR writing: Role and responsibility -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Writing pricinples -- Writing to clarify and simplify the complex: Style and content -- Grammar, spelling and punctuation -- Writing for select publics -- Emails, memo, letters, reports and proposals -- Backgrounds and position papers -- Writing for mass media publics -- News release for print media -- News for broadcasting -- Features for print and broadcasting -- Message design concepts -- Writing advertising copy -- Writing for web sites -- Writing for a media mix -- Media kits and media pitches -- Speeches and other presentations -- Newsletters -- Brochures -- Magazines and annual reports -- Crisis communcation and the planning process -- Appendix A: Readability formulas -- Appendix B: Copyfitting.
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Item type Current location Home library Call number Copy number Status Date due Barcode
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HM1221.N42 (Browse shelf) 1 Available 3996/12
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HM1221.N421 (Browse shelf) 2 Available 3997/12
Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY
HM1221.N422 (Browse shelf) 3 Available 3998/12

Includes index

Contents: PR writing: Role and responsibility -- Public relations and the writer -- Ethical and legal responsibilities of the PR writer -- Persuasion -- Research for the public relations writer -- Writing pricinples -- Writing to clarify and simplify the complex: Style and content -- Grammar, spelling and punctuation -- Writing for select publics -- Emails, memo, letters, reports and proposals -- Backgrounds and position papers -- Writing for mass media publics -- News release for print media -- News for broadcasting -- Features for print and broadcasting -- Message design concepts -- Writing advertising copy -- Writing for web sites -- Writing for a media mix -- Media kits and media pitches -- Speeches and other presentations -- Newsletters -- Brochures -- Magazines and annual reports -- Crisis communcation and the planning process -- Appendix A: Readability formulas -- Appendix B: Copyfitting.

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