Student assesment and learning guide for use with understanding business. / William G. Nickels
Material type: TextPublisher: New York: McGraw-Hill, 1999Edition: 5Description: various pagings 24cmISBN: 0072892153LOC classification: HF5351.N52Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5351.N52 (Browse shelf) | 1 | Available | 3185/12 |
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Contents: Finding opportunities in todays business environment -- Drivers ED for the information superhighway -- Economics: The credit and distribution of wealth -- Competing in global markets -- Demonstrating ethical behaviour and social responsibilty -- Working within the legal environment of business -- Forms of business ownership -- Enterprenuership and starting a small business -- Management,leadership,and employee empowerment -- Organizing a customer-driven business -- Using the latest technology to produce world-class products and services -- Motivating employees and building self managed teams -- Human resource management -- Employee-management issues:unions, executive compensation,and other issues -- Marketing: Building customer and stakeholder relationships -- Developing and pricing quality products and services -- Distribution,wholsaling and retailing -- Promoting products using integrated and interactive marketing communication -- Using technology to manage information -- Understanding financial information and accounting -- Financial management -- Securities markets: Financing and investing -- Understanding money and financial institutions -- Managing personal finances: The road to enterprenuership -- Appendix: Managing risk.
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