A preface to marketing management. / J. Paul Peter and James H. Donnelly, Jr.
Material type: TextSeries: The Irwin/McGraw-Hill series in marketingPublisher: Boston : McGraw-Hill/Irwin, c2003Edition: 9th edDescription: xiv, 280 p. : ill. (some col.) ; 26 cmISBN: 0072466588 (pbk. : alk. paper); 0071198717 (International : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13.P388Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.P388 (Browse shelf) | 1 | Available | 2777/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.P3881 (Browse shelf) | 2 | Available | 2778/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.P3882 (Browse shelf) | 3 | Available | 2779/12 |
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HF5415.13.P182 Principles of services marketing. / | HF5415.13.P388 A preface to marketing management. / | HF5415.13.P3881 A preface to marketing management. / | HF5415.13.P3882 A preface to marketing management. / | HF5415.13.P41 Application in basic marketing: clipping from the popular business press. / | HF5415.13.P68 Marketing products and services / | HF5415.13.W5476 . Marketing management. / |
Includes bibliographical references and indexes.
Contents: Essentials of marketing management : Introduction: Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market: Marketing research: process and systems for decision making -- Consumer behavior -- Business, government, and institutional buying -- Market segmentation -- The Marketing mix: Product strategy -- New product planning and development -- Integrated marketing communications: advertising, sales promotion, public relations, and direct marketing - Personal selling, relationship building and sales management -- Distribution strategy -- Pricing strategy -- Marketing in special fields: The marketing of services -- Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plan.
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