Marketing management. / Philip Kotler
Material type: TextPublisher: India: Prentice Hall, 2003Edition: 11th editionDescription: xxix, 718p + various pagings : ill.; 26cmISBN: 8120316096Subject(s): Management | MarketingLOC classification: HF5415.13.K64Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.K64 (Browse shelf) | 1 | Available | 2756/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.K641 (Browse shelf) | 2 | Available | 2757/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.K642 (Browse shelf) | 3 | Available | 2758/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.K643 (Browse shelf) | 4 | Available | 2759/12 | |
Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.K644 (Browse shelf) | 5 | Available | 2760/12 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY shelves, Shelving location: General Stacks Close shelf browser
HF5415.13.K64 . Marketing management: millenium edition. / | HF5415.13.K641 Marketing management. / | HF5415.13.K642 Marketing management. / | HF5415.13.K643 Marketing management. / | HF5415.13.K644 Marketing management. / | HF5415.13.L395 Analysis for marketing planning. / | HF5415.13.L3951 Analysis for marketing planning. / |
Index
Contents: Understanding marketing management : Marketing in the 21st century -- Building customer satisfaction, value and retention -- Winning markets: market-oriented strategic planning -- Analyzing marketing opportunities : Gathering information and measuring market demand -- Scanning the marketing environment -- Analyzing consumer markets and business buying behaviour -- Analyzing business markets and business buying behaviour -- Dealing with the competition -- Identifying market segments and selecting target markets -- Developing marketing strategies : Positioning the market offering through the product life cycle -- Developing new market offerings -- Designing new market offerings -- Designing global market offerings -- Making marketing decisions : Managing product lines and brands -- Designing and managing services -- Designing pricing strategies and programs -- Managing and delivering marketing programs -- Managing marketing channels -- Managing retailing, wholesaling and market logistics -- Managing integrated marketing communications -- Managing advertising, sale promotion and public relations -- Managing the sales force -- Managing direct and on-line marketing -- Managing the total marketing effort.
There are no comments on this title.