Marketing of services: a managerial perspective. / Robert Hinson
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TextPublisher: Accra: Sedco; 2006Description: xi, 148p : 23 cmISBN: 13 978 9964 72 358 3 10 9964 72 358 xLOC classification: HF 5415.122.H58| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.H58 (Browse shelf) | 1 | Available | 2747/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.H581 (Browse shelf) | 2 | Available | 2748/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.H582 (Browse shelf) | 3 | Available | 2749/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.H585 (Browse shelf) | 6 | Available | 2752/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.H586 (Browse shelf) | 7 | Available | 2753/12 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY Reference | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.122.H587 (Browse shelf) | 8 | Available | 2754/12 |
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| No cover image available | No cover image available | No cover image available | ||||||
| HF5415 .Z541 Marketing. / | HF5415.122.H581 Marketing of services: a managerial perspective. / | HF5415.122.H582 Marketing of services: a managerial perspective. / | HF5415.122.H583 Marketing of services: a managerial perspective. / | HF5415.122.L68 Services marketing: people, technology, strategy. / | HF5415.122.L681 Services marketing: people, technology, strategy. / | HF5415.122.L682 Services marketing: people, technology, strategy. / |
Includes bibliography
Contents: Nature and importance of services -- Dealing with the nuances of service -- The Importance of physical evidence -- Customer expectations and zone of tolerance -- Service personnel management -- Moment of truth encounters -- Brand/service loyalty -- Professional service communication -- Service failures and service recovery -- Customer retention -- Measuring service quality -- Improving the service marketing orientation of African films.
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