The market driven organization: understanding, attracting, and keeping valuable customers. / George S. Day.
Material type:
TextPublisher: New York : Free Press, c1999Description: xii, 285 p. : ill. ; 25 cmISBN: 0684864673Subject(s): Marketing -- Management | Sales management | Consumer satisfaction | Customer relationsDDC classification: 658.8 LOC classification: HF5415.13.D367| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HF5415.13.D367 (Browse shelf) | 1 | Available | 2755/12 |
Includes bibliographical references (p. 263-274) and index.
Introduction: Move to the Market -- Pt. I. Understanding Market Orientation. 1. What It Means to Be Market Driven. 2. Misconceptions About Market Orientation. 3. Market Driven Cultures. 4. Configuring Around Capabilities -- Pt. II. Building the Capabilities. 5. Market Sensing. 6. The Shared Knowledge Base. 7. Market Relating. 8. Competing for Customer Relationships. 9. Collaborative Partnering -- Pt. III. Aligning the Organization to the Market. 10. Reshaping the Organization. 11. Setting the Direction. 12. Guiding the Change. App. Is Your Organization Market Driven?
"George Day argues that in successful market-driven organizations, three key elements - capabilities, culture, and configuration - are aligned to the market."--BOOK JACKET. "Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress."--BOOK JACKET.
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