Business research methods / Boris F. Blumberg ... [et al.]
Material type:
TextPublisher: Berkshire: McGraw-Hill Education, 2014Edition: 4th edDescription: xiii, 500+ various pages: ill.; 27cmISBN: 978007157487LOC classification: HD30.4.B62(4e)| Item type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.B62(4e) (Browse shelf) | 1 | Available | 9684/385/23 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.B621(4e) (Browse shelf) | 2 | Available | 9685/386/23 | |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | HD30.4.B622(4e) (Browse shelf) | 3 | Available | 9686/387/23 |
Inclu7des glossary and index
Contents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research methods: Quantitative and qualitative research -- Sampling strategies -- Primary data collection with surveys -- Primary data collection; qualitative data -- Secondary data archival sources -- Content analysis and other qualitative approaches -- Case studies -- Experimentation -- Part 3: Research instruments: Fieldwork: questionnaires and responses -- Measurements and scales -- Writing up and presenting research outcomes.
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