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Instructor's manual to accompany the marketing game. / Charlotte H. Mason, William D. Perreault

By: Mason, Charlotte H Contributor(s): Perreault, William D Material type: Text

TextEdition: 3rd edDescription: xii, 271 p. : illsISBN: 025613989x (manual)Subject(s): The marketing gameLOC classification: HF5415.135.M39

Contents:

Contents:The marketing game: an introduction and what is new -- How to use this manual -- Special features of the marketing game -- Suggestions on using the marketing game -- Getting organized for the marketing game -- Instructor software and running the simulation -- The starting position -- Diagnosing a firm's position -- Student software -- PowerPoint slide and transparency masters -- Supplemental assignments -- Test and discussion questions -- Concluding the game and grading -- Overview of the effects of decision variables -- The model structure -- Instructor CD-Rom resources-- Website resources for the marketing game --Commonly asked questions and answers

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY nursing	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HF5415.135.M39(3e) (Browse shelf)	Available		KSN3034/0132/23

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Wisconsin International University College Main Library

Instructor's manual to accompany the marketing game. / Charlotte H. Mason, William D. Perreault

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