Marketing metrics : the manager's guide to measuring marketing performance. / Neil T. Bendle ...[et al.]
Material type:
TextPublisher: Upper Saddle River, NJ : Pearson Education, [2016Edition: 3rd edDescription: xv, 439 pages ; 24 cm ills, bibliography, indexContent type: text Media type: unmediated Carrier type: volumeISBN: 9780134085968; 0134085965Subject(s): Marketing research | Marketing -- Mathematical models | Performance -- MeasurementLOC classification: HF5415.2.B45
Contents:
Contents: Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising metrics -- Online, email, and mobile metrics -- Marketing and finance -- The marketing metrics x-ray and testing -- System of metrics
| Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.2.B45(3e) (Browse shelf) | Available | K/3023/0121/23 |
Includes bibliographical references (pages 417-420) and index.
Contents: Introduction -- Share of hearts, minds, and markets -- Margins and profits -- Product and portfolio management -- Customer profitability -- Sales force and channel management -- Pricing strategy -- Promotion -- Advertising metrics -- Online, email, and mobile metrics -- Marketing and finance -- The marketing metrics x-ray and testing -- System of metrics
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