Business research methods. / Boris Blumberg, Donald R. Cooper, Pamela S. Schindler.
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TextPublisher: Maidenhead, England: McGraw-Hill, 2011Edition: 2nd European edDescription: xix, 685 p. : ill. indexISBN: 9780077117450; 007711745XSubject(s): Industrial management -- ResearchDDC classification: 658/.0072 LOC classification: HD30.4.B65Other classification: 85.03 | Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HD30.4.B65 (2e) (Browse shelf) | Available | K/3208/0306/23 |
Browsing WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY shelves, Shelving location: General Stacks Close shelf browser
| HD30.3.O761 Effective communication. / | HD30.3.O762 Effective communication. / | HD30.3.T91 Intercultural communication for business. / | HD30.4.B65 (2e) Business research methods. / | HD30.4.C671 Practical research methods. / | HD30.4.C672 Practical research methods. / | HD30.65.A24 Advanced performance management : the complete text, Paper P5. / |
Includes index.
Contents: Part 1: Essentials of research: The nature of business and management research -- The research process and proposal -- Literature review -- Ethics in business research -- Part 2: Research approaches: Quantitative and qualitative research -- Sampling strategies -- Survey research -- Secondary data and archival sources -- Case studies, qualitative interviews and focus groups -- Observation -- Content analysis and other qualitative approaches -- Experimentation -- Part 3: Research instruments: Measurement and scales -- Fieldwork: questionnaires and responses -- Writing up and presenting research outcomes -- Part 4:Statistical background: Data preparation and description -- Exploring, displaying and examining data -- Hypothesis testing -- Measures of association -- Multivariate analysis: an overview --
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