E-business and e-commerce management :strategy, implementation and practice. / Dave Chaffey.
Material type: TextPublisher: Harlow, England ; New York : FT Prentice Hall, 2009Edition: 4th edDescription: xxxii, 764 p. : col. ill. ; 27 cmISBN: 9780273719601 (pbk. : alk. paper); 0273719602 (pbk. : alk. paper)Subject(s): Electronic commerce | Business enterprises -- Computer networksDDC classification: 658.8/72 | 651.8 LOC classification: HF5548.32.C472 Other classification: 85.40 | 85.05 | QP 345 | QP 650 | QR 760 | ST 610 Online resources: Table of contentsItem type | Current location | Home library | Call number | Copy number | Status | Date due | Barcode |
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Includes bibliographical references and index.
Contents: Introduction: Introduction to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- Strategy and application: E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Implementation: Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.
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