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Business economics : strategy and applications. / Mark Cook and Corri Farquharson

By: COOK, MarkContributor(s): Farquharson, CorriMaterial type: TextTextPublisher: Harlow, England : Prentice Hall, 1998Description: xxii, 602 p.: illsISBN: 0273617133Subject(s): Business economicsLOC classification: HD30.22.C77
Contents:
Contents: The scope of business economics -- The organization and its environment -- Business objectives, ethics and corporate governance -- Alternative models of the organisation -- Consumer behaviour -- Demand and elasticity -- Estimating and forecasting -- Determinants and behaviour of costs -- Pricing decisions -- Pricing practices -- Non-price competition and the marketing mix -- Investment decisions and the cost of capital -- Techniques for decision making under conditions of uncertainty and risk -- Elemtns of business strategy -- Analyzing the structure of competition -- Competitive weapons -- Transaction cost economics -- Difference and reputation as strategic tools -- Quality and the economics of the organisation -- Business issues and the environment -- The globalisation of business activities -- Government intervention -- The changing boundaries of the organisation -- The labour market
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Books Books WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
General Stacks 		WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY
HD30.22.C77 (Browse shelf) Available K/3163/0261/23

Includes Index

Contents: The scope of business economics -- The organization and its environment -- Business objectives, ethics and corporate governance -- Alternative models of the organisation -- Consumer behaviour -- Demand and elasticity -- Estimating and forecasting -- Determinants and behaviour of costs -- Pricing decisions -- Pricing practices -- Non-price competition and the marketing mix -- Investment decisions and the cost of capital -- Techniques for decision making under conditions of uncertainty and risk -- Elemtns of business strategy -- Analyzing the structure of competition -- Competitive weapons -- Transaction cost economics -- Difference and reputation as strategic tools -- Quality and the economics of the organisation -- Business issues and the environment -- The globalisation of business activities -- Government intervention -- The changing boundaries of the organisation -- The labour market

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