Wisconsin International University College Main Library catalog › Details for: Management accounting : strategic planning: and marketing. /

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Management accounting : strategic planning: and marketing. / CIMA

Contributor(s): CIMA Material type: Text

TextPublisher: London : BPP, 1992Edition: 6th edDescription: xx, 616 p .: illISBN: 0862777542Other title: Study text Stage 4 :Management accounting - strategic planning and markrtinigSubject(s): Strategic planning | MarketingLOC classification: HD30.28.M26

Contents:

Contents: Introduction -- Introduction to strategic planning -- Environmental analysis -- Corporate appraisal and strategic choice -- Strategies for various business aspects -- Marketing strategies and tactics -- Control, information for strategy and marketing

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Item type	Current location	Home library	Call number	Status	Date due	Barcode
Books	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks	WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY	HD30.28.M26(6e) (Browse shelf)	Available		K/3229/0327/23

Includes index.

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Management accounting : strategic planning: and marketing. / CIMA

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