The new rules of marketing and PR : how to use social media, online video,mobile applications, blogs, news releases, and viral marketing to reach buyers directly. / David Meerman Scott
Material type: TextPublisher: Hoboken, NJ. : John Wiley & Sons. 2011Edition: 3rd edDescription: xxxii, 366 p. : IllISBN: 9781118026984 (3 e)Subject(s): Internet marketing | Public relationsDDC classification: 658.8'72 LOC classification: HF5415.1265.S39Item type | Current location | Home library | Call number | Status | Date due | Barcode |
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Books | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY General Stacks | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | HF5415.1265.S39(3e) (Browse shelf) | Available | K/3022/0120/23 |
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Includes index
Contents: Contents: How the Web has changed the rules of marketing and PR : The old rules of marketing and PR are ineffective in an online world --. The new rules of marketing and PR --. Reaching your buyers directly -- Web-based communications to reach buyers directly: Social media and your targeted audience -- Blogs: tapping millions of evangelists to tell your story --. Audio and video drive action -- The new rules of news releases --. Going viral:The web helps audiences catch the fever -- The content-rich website --. Marketing and PR in real time -- Action plan for harnessing the power of the new rules: You are what you publish: building your marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource --. How to create for your buyers -- How web content influences the buying process -- . Mobile marketing: reaching buyers wherever they are -- Social networking sites and marketing -- Blogging to reach your buyers -- Video and podcasting made, well, as easy as possible -- . How to use news releases to reach buyers directly.-- The online media room: your front door for much more than the media -- The new rules for reaching the media --. Search engine marketing --. Make it happen
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