Principles of business economics / Joseph G. Nellis
Material type:
TextPublisher: Harlow, England FT Prentice Hall 2002Description: xviii, 395 p: ills, glossary, indexISBN: 0273646095Subject(s): Managerial economics | I. Parker, David, 1949 Sept.28- II | Nellis J.G. Essence of business economics. III | TitleDDC classification: 338.5'024'658 LOC classification: HD30.22.N45Includes bibliographical references and index
Contents: Business economics: an overview -- The analysis of consumer demand -- The analysis of production costs -- Analysis of the firm's supply decision -- Demand, supply and price determination -- Analysis of perfectly competitive markets -- Analysis of monopoly markets -- Analysis of monopolistically competitive markets -- Oligopoly -- Managerial objectives and the firm -- Understanding competitive strategy -- Understanding pricing strategies -- Understanding the market for labour -- Understanding the market for capital -- Understanding the market for natural resources -- Government and business -- Business and economic forecasting -- Business economics - a checklist for managers
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