Entry Topical Term

Number of records used in: 4

001 - CONTROL NUMBER

• control field: 5

003 - CONTROL NUMBER IDENTIFIER

• control field: OSt

005 - DATE AND TIME OF LATEST TRANSACTION

• control field: 20220726153544.0

008 - FIXED-LENGTH DATA ELEMENTS

• fixed length control field: 220726|| aca||aabn | a|a d

040 ## - CATALOGING SOURCE

• Original cataloging agency: OSt
• Transcribing agency: OSt

150 ## - HEADING--TOPICAL TERM

• Topical term or geographic name entry element: Communication in marketing

670 ## - SOURCE DATA FOUND

• Source citation: Work cat.: (OSt)0: Belch, George E. 2, Advertising and promotion: an integrated marketing communications perspective. /, 2007.