Foundations of marketing communications: a European perspective / (Record no. 9716)
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fixed length control field | 00863nam a22001697a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230927092954.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230616b ||||| |||| 00| 0 eng d |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.123.P45 |
245 ## - TITLE STATEMENT | |
Title | Foundations of marketing communications: a European perspective / |
Statement of responsibility, etc. | Patrick de Pelsmacker ... [et al] |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Harlow : |
Name of publisher, distributor, etc. | Pearson education limited, |
Date of publication, distribution, etc. | 2005. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | ix, 328 p. : |
Other physical details | ill ; |
Dimensions | 25cm. |
500 ## - GENERAL NOTE | |
General note | Includes index |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Geuens, Maggie. |
9 (RLIN) | 1670 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Bergh, Joeri van den. |
9 (RLIN) | 1671 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
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Non-fiction | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/16/2023 | HF5415.123.P45 | 9375/076/23 | 06/16/2023 | 1 | 06/16/2023 | Books | |||||
Non-fiction | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA - MAIN LIBRARY | General Stacks | 06/16/2023 | HF5415.123.P451 | 9376/077/23 | 06/16/2023 | 2 | 06/16/2023 | Books |