A preface to marketing management. / (Record no. 9427)
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000 -LEADER | |
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fixed length control field | 01866cam a22003134a 4500 |
001 - CONTROL NUMBER | |
control field | 12654262 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230314162141.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 020124s2003 maua b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2002019869 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9781260151619 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 1260151611 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13.P38 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Edition number | 21 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Peter, J. Paul. |
9 (RLIN) | 989 |
245 12 - TITLE STATEMENT | |
Title | A preface to marketing management. / |
Statement of responsibility, etc. | J. Paul Peter and James H. Donnelly, Jr. |
250 ## - EDITION STATEMENT | |
Edition statement | 15th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
Date of publication, distribution, etc. | 2019. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 270 p. : |
Other physical details | ill. (some col.) ; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and indexes. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Contents: Essentials of marketing management : Introduction: Strategic planning and the marketing management process -- Marketing, information, research, and understanding the target market: Marketing decision support systems and marketing research -- Consumer behavior -- Organizational buyer behavior -- Market segmentation -- The Marketing mix: Product strategy -- New product planning and development -- Promotion strategy: advertising and sales promotion -- Promotion strategy: personal selling -- Distribution strategy -- Pricing strategy -- Marketing in special fields: The Marketing of services -- International marketing -- Marketing response to a changing society -- Marketing management: social and ethical dimensions -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plan -- Secondary data sources. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Management. |
9 (RLIN) | 334 |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Donnelly, James H. |
9 (RLIN) | 990 |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ocip |
f | 20 |
g | y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Checkouts |
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WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 03/11/2023 | HF5415.13.P381(15e) | K/3009/0107/23 | 03/14/2023 | 03/14/2023 | Books | ||||||
WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 03/23/2023 | HF5415.13.P38(15e) | K/3273/0371/23 | 05/19/2023 | 05/19/2023 | Books |