Contemporary advertising and integrated marketing communications. / (Record no. 8290)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01760nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211213162008.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120618t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071220606 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071220607 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | LC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821.B62.A68 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, WIlliam F. |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary advertising and integrated marketing communications. / |
| Statement of responsibility, etc. | WIlliam F. Arens, Michael F. Weigold, Christian Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc. | 2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 774 p.: |
| Other physical details | ill.; |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents: 1. Advertising perspectives: Advertising today? -- The big picture: the evolution of advertising -- The big picture: economic and regulatory aspects -- The scope of advertising: from local to global -- 2. Crafting marketing and advertising strategies: Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix: determinants advertising strategy -- Research: gathering information for advertising planning -- Marketing and advertising planning -- Planning media strategy: disseminating the message -- 3. Creating advertisements and commercials: Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads for print, electronic and digital media -- 4. Using advertising media: using print media -- Using electronic media: television and radio -- Using digital interactive media -- Using out-of-home, exhibitive and supplementary media -- 5. Integrating advertising: Relationship building: public relations, sponsorship and corporate advertising -- |
| 653 ## - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Weigold, Michael F. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Fuller form of name | Arens, Christian |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Total Checkouts |
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| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | HF5821.B62.A68(13e) | K/1962/1962/19 | 12/13/2021 | 1 | 12/13/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | HF5821.B62.A681(13e) | K/1963/1963/19 | 12/21/2021 | 2 | 12/13/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | HF5821.B62.A682(13e) | K/1964/1964/19 | 12/21/2021 | 3 | 12/13/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | HF5821.B62.A683(13e) | K/1965/1965/19 | 12/21/2021 | 4 | 12/13/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | HF5821.B62.A684(13e) | K/1966/1966/19 | 12/21/2021 | 5 | 12/13/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | HF5821.B62.A685(13e) | K/1967/1967/19 | 12/21/2021 | 6 | 12/13/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | HF5821.B62.A686(13e) | K/1968/1968/19 | 12/21/2021 | 7 | 12/13/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/11/2019 | HF5821.B62.A687(13e) | K/1990/1990/19 | 12/21/2021 | 8 | 12/13/2021 | Books | ||||||
| WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | WISCONSIN INTERNATIONAL UNIVERSITY COLLEGE, GHANA KUMASI LIBRARY | General Stacks | 11/13/2019 | HF5821.B62.A688(13e) | K/2144/2144/19 | 12/21/2021 | 9 | 12/13/2021 | Books |